Rick from fitbody.com has increased customer retention by 32%

To put it simply, without Seal Subscriptions, we wouldn’t be in the subscription game at all. Its pricing model, flexibility, and support have made it possible for us to offer recurring orders without cutting into our already tight margins. That’s something no other app could provide, and it’s been a game-changer for our business.
On top of that, Seal's customer service has been nothing short of amazing—from lightning-fast replies to quick fixes whenever we hit a hiccup, and even custom coding to accommodate some of our unique needs. The level of support Seal provides is rare, and it’s made a huge difference for us.

1. What challenges were you facing before using Seal Subscriptions, and what made you look for a subscription solution?

Before implementing any subscription solution, we relied on organic search, returning customers, and email newsletters to drive traffic and sales. However, many of our customers are price shoppers using search engines, so our primary retention strategies were exceptional customer service and consistent email outreach.

To keep customers coming back, we needed a way to make reordering seamless while providing an incentive to stay loyal. A subscription model allowed us to automatically ship products on a schedule that suited each customer’s needs, eliminating the hassle of reordering and offering savings in return for their commitment.

Customer retention is always a challenge when reselling another company's products, and without Seal Subscriptions, we simply wouldn’t have been able to offer recurring orders. We explored several Shopify subscription apps, but most took a percentage of sales as a transaction fee—something that didn’t align with our business model. Seal stood out because of its easy installation, excellent customer support, and—most importantly—its fair pricing structure that doesn’t take a cut of our sales. That was a game-changer for us.

2. How has Seal Subscriptions impacted your business in terms of revenue growth, customer retention, and overall engagement?

Since adopting Seal Subscriptions, our customer retention has increased by 32%, and overall sales have grown by 33%. A significant portion of this growth is directly tied to recurring orders, making our revenue more predictable and stabilizing cash flow.

Like many businesses, we’ve experienced some “Amazon-style” subscription churn—customers who subscribe for the discount and cancel after the first order. However, Seal’s Minimum Billing Requirement feature has helped mitigate this by requiring at least two orders before cancellation. This has set clear expectations while giving us time to provide outstanding service, increasing the likelihood of long-term customer retention.

Currently, subscriptions account for approximately 17% of our total sales, proving to be a substantial and growing revenue channel for our business.

3. How has the subscription model changed your relationship with customers compared to one-time purchases?

Offering subscriptions has extended the customer lifecycle and strengthened our relationships with repeat buyers. Customers experience the convenience of automatic shipments while getting a firsthand look at our commitment to exceptional service—treating them like family rather than just another transaction.

While some see us as a larger brand, we operate with the mindset of a small business—carefully packing and shipping each order with attention to detail, just like your grandma would. 😉

Subscriptions have also reduced last-minute, urgent orders. Before implementing them, we often received frantic emails from customers who had run out of their favorite supplements or protein powder and needed rush shipping. Now, they can plan ahead and avoid unnecessary shipping costs.

Additionally, the longer customer engagement window allows us to introduce new products, flavors, and recommendations they might not have considered with a one-time purchase.

4. What specific features of Seal Subscriptions have been most valuable to your business, and how easy was it to set up?

The Auto-Charging Subscriptions feature has been the most valuable. We’ve implemented a 2 / 4 / 6-week recurring model that works well for consumable products, making it easy for customers to maintain a steady supply of their supplements.

The Cancellation Requirements feature has also been a game-changer, preventing price shoppers from subscribing for a discount and immediately canceling. By requiring a minimum of two billing cycles, we ensure that customers genuinely understand the value of their subscription.

I was initially concerned that adding the subscription widget to our product pages would require coding or complex customization, but setup was seamless—far easier than expected.

5. Would you recommend Seal Subscriptions to other fitness businesses, and if so, why?

Absolutely. Seal Subscriptions is the ONLY Shopify app I would recommend for any store looking to implement recurring orders.

What sets it apart is the pricing model—unlike other platforms that take 2-5% of every sale, Seal allows businesses like ours to retain our margins while still offering competitive discounts to subscribers. This is the only reason we were able to enter the subscription space at all.

For any fitness business that wants to improve retention, increase revenue predictability, and offer real value to their customers, Seal Subscriptions is hands-down the best option. The fact that they offer a free tier means there’s zero risk to giving it a try.

Rick Lohre from fitbody.com